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How do you get top dollar for your home? Work with a Bucks County real estate agent who understands the details of the process, especially the listing. Your property listing is the hook that will draw your ideal buyers to view your home and make the highest offers. The right combination of words and photographs will entice viewers to schedule a showing, where they can see for themselves that your current home is their next home.
Describing the property
Your real estate agent should work with you to list all your home’s features and discuss your likely ideal buyer. An experienced real estate agent will be able to recognize the best demographic for your home. They will describe the features most important to your target audience, whether that’s a great school district and quiet neighborhood for a young family or high-tech smart-home features for a millennial-generation buyer. The text, however, should never mention the demographic to avoid sounding discriminatory or turning off any buyers.
The description of your house should highlight your home’s unique features accurately yet attractively. New upgrades should be emphasized, assuring buyers that those features will not need attention for years. A well-written description will also tell a story. It should help your potential buyers “see” themselves living happily in the home. For example:
“Recently-replaced windows provide ample lighting and a sumptuous view of a backyard graced with mature trees and impeccable landscaping. Imagine yourself stepping through the sliding glass doors off your newly-renovated kitchen to relax on your back patio with your morning coffee.”
Exclamation points should not be necessary if the words themselves paint an exciting image. Words such as “updated,” “luxurious,” and “landscaped” are high-value words, if true. For example:
“The master bedroom boasts a unique adjoining sitting room with a fireplace, and the master bath includes a luxurious jacuzzi tub and sauna for an unforgettable pampering experience.”
Your real estate agent should be able to write a powerful listing description that uses words that add value while avoiding red flag words, such as “fixer,” “TLC,” or “potential.” Seemingly negative aspects of your home should be placed in a positive light. A very small bedroom could be described as a potential office space. A very small yard could be described as “low maintenance.”
Highlighting your home in pictures
The saying “a picture is worth a thousand words” is especially true in real estate. While your description can help your listing, viewers know what to look for in the photos. Your photos need to show the reader that what was written is true.
You want a real estate agent who knows how to stage the house so that photos emphasize the most desirable features of your home. Photos should be professional quality and taken from angles that make the rooms look spacious, bright, and enticing. Make sure the key features are photographed to truly shine, such as hardwood floors or barn-style doors. If your home is beautifully situated, photos from a drone can create great excitement and activity for a listing. Pictures of outdoor features should also be included in your listing’s photos.
Get the right help
Entrust the sale of your house to a real estate agent who has the skills, experience, and professional support to provide you with the best listing. You want a listing that will generate the most interest from buyers as well as other agents who will be hunting through listings for their clients. Contact me today to begin selling your home to the right buyer for the best price.
